For anyone who’s looking for a useful overview of the individual steps involved in creating a content strategy, VERIRISE has compiled all of the most important points together. This is how we do it for every single client we bring on-board.  Discover what it takes to create a successful content strategy in the below step-by-step process

Define Your Goals

• Show your core competencies as an expert
• Define & optimize your expectations
• Know how your content supports your goal (i.e. – brand visibility, etc)
• Understand the process – content creation, post creation, distribution, reporting results and optimization of the plan

Content Development & Planning

• Develop your content to offer useful information
• Having a clear strategy is an essential element for the success of any content marketing campaign. Given that the content marketing sector is so young, though, there are hardly any well-established routines or courses of practice. 
• Knowing what to include in a content strategy, how it should work, how everything should be integrated and realized – these are all factors that many companies figure out on a “trial and error” basis.

Content Audit and Analysis

• Know what content is relevant 
• Have an exact list of content topics
• Keep content concise and to the point
• Hold onto best performing content (analyze the results)
• Analysis and implementation
• Plan for at least 3 months at a time
• Use multiple platforms to engage your audience
• Plan how & when you will distribute your content (which channels and when – monthly, weekly, daily, hourly you will put out your content)
• Consistency is the key to building your brands visibility & positive results

Content Creation

• Unique & personalized
• Target audience specific
• Relevant, informative and engaging
• Reader friendly (concise & to the point)
• Well structured (easy to pull out the main points)
• Error-free (remember this is your identity and reputation)
• Re- purpose highly engaging topics
• Optimize for search engines

Content Monitoring & Reporting

• Monitor results consistently
• Use web monitoring tools to see results (Google Analytics, social analysis, etc)
• Optimize your plan on a monthly basis (see what’s working & what’s not)
• Patience in allowing your plan to development and begin showing results

Our strategists and advisors are constantly drafting up blueprints for good content strategies. We have documented and increasingly developed fixed processes designed to help companies efficiently plan their content, its creation, and the implementation, right from the start. One thing is clear: A content strategy must exist before even a single word is written or a social-media post is published. So just how do you get started? Where should you begin? And what exactly should you include in your strategy document?

VERIRISE stands ready to help you meet your online content marketing goals, whether you are brand new or a veteran in your market we can make it easy for you to establish your brand as an online leader and expert.  Invest In Your Brand!

www.veririse.com

info@verisie.com

256.529.4070