Successfully selling luxury real estate means getting everything right from the beginning. The experts at VERIRISE know luxury listings have a smaller buyer pool and often take additional resources to close. In our experience, the best way to sell a luxury home for the most money in the shortest amount of time starts with the right marketing strategy.
1- Profile the buyer
It’s more important to target luxury home marketing specific to the people who will fall in love with it. Think about what that particular property is selling. It could be a top-notch school system, its proximity to the area’s best restaurants, or it’s in a high-demand neighborhood. Perhaps the home has unique architectural features or an unusual history that distinguishes it on the market. For example, the home of a former Hollywood starlet would appeal to cinephiles, her fans, or a buyer seeking classic Hollywood glamour.
2- Tell the story
Play to the home’s strengths. Visualize the buyers in the house and how they would go about living their life. What property features reflect the lifestyle? Pair that with what might motivate someone to buy this particular property. Take a lavish dining room and create a story around entertaining and hosting dinner parties.
3- Price it right
Pricing presents challenges, no matter how much the home is worth, but homes at the market’s higher-end are uniquely tough. You can’t easily apply price-per-square-foot. It takes a keen eye to assess home strengths and weaknesses. Each unique feature adds some value to that home and makes it harder to price.
4 – Photography and video
Video marketing is not optional for luxury properties, and it’s not an area to skimp. Consider your video and photography and investment to attract the right kind of buyer. Take advantage of the latest in real estate marketing with virtual reality tours, 360-degree video, drone videography, and exceptional photography.
Leverage these images to highlight the high-end details in these properties. Include local lifestyle attractions to help buyers visualize the neighborhood and the area around the property.
6- Invest in online exposure
Luxury real estate is one area where seeing the home properly presented makes a difference. Utilizing high quality images and video creates immediate appeal and can increase your showing. Your online post layouts should be crisp and clean with proper use of your brand. You can also publish and extend your targeted demographics across multiple areas through geo-targeting a specific audience.
At VERIRISE, we understand about going the extra mile to find buyers for luxury listings. We believe in telling stories in our marketing to attract the right buyer at the right price. Call, email or visit our website to learn more about what VERIRISE can do for selling all your properties and staying out in front of the competition.
256.529.4070
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